Design Sprint Principles Workshop - Saturday, Apr 27 1-5PM
Tickets
Build better solutions faster through inclusion and design.

It's Time to unlearn

With the ever-increasing pace of innovation once useful knowledge quickly becomes obsolete. What’s worked in the past, won’t get you where you’re going next. It’s not enough to be “lean,” we need a new approach to understanding.

An approach that gives you a deep understanding of your business challenges, root problems and customer’s priorities and allows you to innovate, adapt, alleviate risk and anticipate the future to efficiently build solutions your customers actually need, want and love.

A new approach

Understanding comes from inclusion & designed experiments

It’s not enough to be “lean,” we need a new approach to understanding. An approach grounded in inclusion and designed experiments - like ours.

Work with us

Inclusion

Develop the most feasible, desirable and viable solutions by bringing diverse perspectives into the product development process, from your team and your customers.

Your team

Including individuals from various disciplines and across company hierarchy helps create diversity of knowledge, shared understanding and the foundation for creative problem-solving.

Your customers

Getting to know your customers, instead of simply knowing about your customers ensures a deeper understanding of their needs, pain points, and what they truly want and need.

Designed Experiments

Deliver the best solutions without wasting time and money by building an efficient learning loop; create hypotheses, build quick prototypes and test with real users to learn quickly and build with confidence.

Learn quickly, build with confidence

The longer you wait to test and therefore learn, the higher the risk you’ll build something your customers don’t actually need or want and end up spending even more resources re-building.

It’s not enough to be “lean,” we need a new approach to understanding. An approach grounded in inclusion and designed experiments - like ours.

Work with us

Working with experiments = learning quickly

Idea
Prototype & Test
Learn
Prototype & Test
Learn
Build
Launch
Right solution

$137K

Average cost: $137K over 2 months

Default style of working = learning late

Idea
Build
Launch
Learn
Pivot
Re-build
Launch
Learn
Pivot
Re-build
Launch
Right solution

$411K

Average cost: $394K over 6 months

Testimonials

Want to try our approach in action for free? Want to stop having meetings that suck? Let’s Jam! We’ll lead your team through a Lightning Decision Jam to go from challenge to solution in just 90 minutes.

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What people are saying

"He helped us solve a large, ambiguous problem and discover issues within our solution in a week instead of months."

- Jean-Eric Khalife, former Product Owner at Riot Games

Working with Maicol through two Design Sprints has fundamentally changed how we operate and build products.

- Patrick Lu, Co-founder & CEO at Playfull

Jean-Eric Khalife

Former Product Owner at Riot Games

Maicol is the go-to guy for Design Sprints. He helped us solve a large and ambiguous problem and discover issues within our solution in a week instead of months. We were able to pivot and solve it the right way and our users were very happy with our results. I would highly recommend EMsprint for anyone looking to develop the right product quickly.

Patrick Lu

Co-founder & CEO at Playfull

Working with Maicol through two Design Sprints has fundamentally changed how we operate and build products. The process is a good framework for taking a complex environment, where you don't necessarily know what the problems are, and drilling down into what is important now to find good solutions that the team can agree on and have a really big impact. From now on the first part of our product development experience is going to be driven by Design Sprints.

Danny Mendoza

Founder at Together We Rise

When we were looking to identify a new market opportunity, we hired Maicol to help us validate before building. He designed a working prototype, lead user-tests with potential customers and then built out a clear strategy and roadmap for the entire project allowing us to be completely prepared to move forward.

Ford Davis

Product Manager at Assured Certificates

Maicol expertly lead us through 4 days of analysis, prototyping and user testing to refine our product and collect feedback on new design ideas. He helped us get the critical data we needed and translate user frustrations into useful features in order to take our product to the next level.

Want to try our approach in action for free? Want to stop having meetings that suck? Let’s Jam! We’ll lead your team through a Lightning Decision Jam to go from challenge to solution in just 90 minutes.

Learn More

Services

Learn more about how we can work together and help your business create better solutions, faster.

Work together

We've been there
& we can help

As product designers and business strategists for over 15 years, we know what it’s like to work on a problem for months (or even years) only to put it out to the world and have it fail. We also know that lean innovation, though incredibly valuable, is still missing the essential element of understanding. Our approach to understanding, through inclusion and designed experiments, helps you build better solutions, faster. Here are a few ways to make that happen.

Design Sprints

Our core offering, the Design Sprint, helps you clearly define your business challenge, efficiently ideate on solutions, prototype, and test with real users in one to two weeks. The result is the insight and data vital to learning quickly and building the right solutions the first time around, ultimately saving you time, money and resources while giving your customers what they actually want and need.
Learn more about the Design Sprint process here.

Usability Research

Usability Research gives you first-hand feedback in real-time from people using your product. In two days you’ll observe and prioritize needs, better understand your customers and be able to build from their perspective to deliver the solutions they want.

note: usability testing is always included in the Design Sprint, this service is best for companies looking to get a baseline understanding of an existing product, especially those who rarely/never do user testing.

Strategy Session

A two-to-six hour strategy session allows us to use a variety of tools and processes to gain a clear understanding of your current business challenges, risks, alignment, and execution and apply a relevant framework so you come away with a custom action plan to move you forward.

Training

Training allows you to scale Design Sprint principles, usability research and strategic practices across your company from a two-hour workshop with a handful of people to an all-day bootcamp with multiple teams.

Design Sprints at Scale

A custom long-term strategy to help you disseminate Design Sprints across your organization to improve overall understanding and efficiency; including facilitator training, leadership buy-in creation, learning platform development, data sharing and hand-off planning.

Lightning Decision Jam

Want to see Design Sprint principles in action? Want to stop wasting time in meetings?? Let us lead your team through an immediate challenge with a Lightning Decision Jam.

Learn more about how we can work together and help your business create better solutions, faster.

Work Together

In 90 minutes, we'll work with you and your team through a challenge you’re currently facing. Instead of traditional brainstorming and the back-and-forth of a typical meeting, the LDJ enables your team to team quickly align on a high priority problem, decide on solutions and end with clear action items to execute in the following days.

We want to provide value from the start, so the first LDJ is on us. Let’s Jam!

Book your free LDJ

Workshops & events

LA Service Jam

Friday-Sunday, March 29-31, 2019 - $45

Some of the biggest challenges we face today, both locally and globally, will require innovative thinking. In order to work towards meaningful impact, our community must come together to design brand-new ideas for services, products, organizations, experiences, and more.

The Global Service Jam is the world's biggest design-focused innovation event. It is a 3-day interactive workshop where local innovators learn service design thinking and work directly with the community to imagine new ideas for services.

Buy Tickets

The Storyteller's Summit

Fri, April 19, 2019 - $75-$225

The Storyteller's Summit  brings experts from the creative and entertainment fields to share insights on creating messages that inspire the general public to take meaningful action on timely issues.

Only 200 storytellers in the public sector, non-profit industry, and social enterprise space will be invited to partake in this inaugural event.

Request Invite

Design Sprint Principles Workshop

Saturday, April 27, 2019 - $55

As user experience professionals, we often find ourselves over-investing in our ideas without getting any feedback, which often leads to wasting time, energy and resources.

Design Sprint principles give us the tools to efficiently define problems, decide on solutions and walk away with actional steps to run short experiments that help us maximize our learning loop.

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Past Workshops & Events

March 2019
Design Sprint Bootcamp with Jason LaManque
Fireside Chat: Organizational Change through UX

January 2019
Design Sprint Principles Workshop

December 2018
The Official Design Sprint Bootcamp with John Zeratsky

April 2018
UCLA Creative Labs Designathon

Our foundation

Design Sprint principles have shaped the way we work with our clients from everyday strategy to organizational change.

The Design Sprint process

Design Sprints give you the insights and data that are vital to learning quickly and building the right solutions for your customers the first time around. This is the foundational process we use at EmSprint because it’s one of the most effective ways we’ve found to solve large, ambiguous business challenges without wasting time, money and resources.

Gain a deeper understanding of your customers, create alignment in your teams, and maximize efficiency while building the best solutions through Design Sprints.

Work with us

In four days, we’ll turn your ideas into a working prototype and test with real users all while aligning your team, removing uncertainty and saving you time and money.

Day One

Outcomes

The goal of day one is to build a foundational understanding of the problem we’re trying to solve. This is accomplished by bringing diverse perspectives into the same room to define the problem and build as many solutions as possible.

Day Two

Outcomes

On the second day, without discussion and debate, the team will align and decide on the solution(s) to prototype and test. Ending the day with a clear storyboard that will help guide the creation of the prototype.

Day Three

Outcomes

The goal with any prototype is to clearly communicate the chosen solution(s) so that we can test our assumptions. By the end, we’ll have a high-fidelity prototype that’s ready to test with five real users.

Day Four

Outcomes

The final day focuses on gathering data and drawing new insights from the usability tests. The goal is to uncover what parts of the solution(s) worked well and what didn't in order to make a decision on how to proceed.

Iteration Sprint (four days)

Outcomes

An Iteration Sprint is used to iterate on the things that didn't go well with the first weeks' solution(s). The goal is to remove as much risk and build additional confidence in the solution before moving into production.

Gain a deeper understanding of your customers, create alignment in your teams, and maximize efficiency while building the best solutions through Design Sprints.

Work With Us

Let's work together

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Our team & values

Ideas are easy, execution is everything

It almost doesn’t matter what you know. Translating knowledge into actual results. It’s what you can do with what you know and what you can accomplish.

Teach, not talk at people to work ourselves out of a job

We believe sharing knowledge is more important than protecting IP and that this new approach to work can create better solutions and happier teams. We want to empower as many people as possible to use it.

Passion is a precious resource

We want to help preserve employees passion. When people spend months or even years working on projects nobody ends up wanting, it kills morale and productivity suffers. People leave and team dynamics.

Confront the brutal facts

We’re often held back or unwilling to unlearn old behaviors because we’re scared of failure, but true innovation comes from confronting the brutal facts that we’re often wrong, letting it sting a little and improving upon our mistakes.

Give back to our community

As part of our mission to empower and equip others, we partner with local universities, accelerators and nonprofits so that everyone from students to startups, not just large companies with large resources, can benefit from this work.

Maicol Parker-Chavez

Business Designer & founder of EmSprint

Maicol has been a designer for over 15 years, working with startups and large companies. He began facilitating Design Sprints in 2014 and now focuses on using the process, among others (expanding to focus on inclusion and design) to help teams become more efficient and better aligned to bring better products into the world. He’s passionate about educating and equipping people to solve difficult problems, both in the business world and in the social sector. Maicol was born in Peru, moved to the U.S. when he was six and currently lives in Playa del Rey where you can find him riding his BMX bike and spending time with his wife (and co-founder) and their three furry kids.

Rachael Parker-Chavez

Social Impact Strategist & co-founder of EmSprint

Rachael’s interest in efficient business strategy began after reading The Lean Startup in 2011. She was excited by the idea of helping people save time and resources while developing solutions that would have a positive impact and went on to teach workshops on the Business Model Canvas, customer validation and other Lean principles. After meeting (and marrying -- wouldn’t that last name be a crazy coincidence?) Maicol, she was introduced to Design Sprints, a process that she finds even more effective in her pursuit to help people launch impactful ideas. In addition to her work at EmSprint, she applies this knowledge at her other venture, Defining: good, to help businesses improve their social impact and sustainability. Rachael is a lover of humans, aspiring optimist, foster youth advocate and relentless coffee drinker who lives in LA with her husband and three furry kids.

Devin Fernandez

UX/UI Designer

When Devin grew up and saw the likes of Steve Jobs and the empire he built out of design thinking, he took a moment to step back and realize that art and design meant a lot more than just drawing a nice picture. Design was a way to tell a story. From capturing a moment in time with photography, to creating beautiful UX designs that depict the customer experience, creativity is solving some of life’s biggest problems. By implementing design thinking into his own life he has come to understand how things work, how things can work better, and how people can interact with products or services in a more meaningful way.

Contact

maicol@emsprint.com
949.903.0116
Instagram & Twitter
@mparkerchavez

Address

8601 Lincoln Blvd.
Los Angeles, CA 90045