Developed at Google, Design Sprints are the most efficient way to ensure you’re quickly solving the biggest product design challenges in your business.
I’ll work with you and your team to identify the highest priority challenge, decide on the best solutions and validate with real users, all in 4 days.
Product Owner, Riot Games
Maicol is the go-to guy for Design Sprints. He helped us solve a large and ambiguous problem and discover issues within our solution in a week instead of months. We were able to pivot and solve it the right way and our users were very happy with our results. I would highly recommend EMsprint for anyone looking to develop the right product quickly.
Founder, Together We Rise
When we were looking to identify a new market opportunity, we hired Maicol to help us validate before building. He designed a working prototype, lead user-tests with potential customers and then built out a clear strategy and roadmap for the entire project allowing us to be completely prepared to move forward.
Co-Founder & CEO, Playfull
Working with Maicol through two Design Sprints has fundamentally changed how we operate and build products. The process is a good framework for taking a complex environment, where you don't necessarily know what the problems are, and drilling down into what is important now to find good solutions that the team can agree on and have a really big impact. From now on the first part of our product development experience is going to be driven by Design Sprints.
Product Manager, Assured Certificates
Maicol expertly lead us through 4 days of analysis, prototyping and user testing to refine our product and collect feedback on new design ideas. He helped us get the critical data we needed and translate user frustrations into useful features in order to take our product to the next level.
The Design Sprint is a trusted and structured process that puts you, your team and an expert facilitator (that’s me!) in a room to “work together, alone” for maximum efficiency.
The first two days are spent defining your products top challenge, generating as many solutions as possible and deciding on the solution you want to prototype and test.
Together we’ll create a high-fidelity interactive prototype that’s ready to test on day four, where I’ll facilitate the user tests while the rest of the team captures notes and insights that will validate or invalidate your solution.
You’ll end the week with two tangible results. First, a user tested prototype that can easily be handed to a designer and engineer/developer to begin building the final product.
Second, a report that recaps the Design Sprint, giving you clear insights and trends from the user tests and next steps guiding you to launch, improve, or pivot.
I'll work with stakeholders to understand the challenges, build a user map and help you identify the highest priority challenge to take into your Design Sprint. Together, we'll determine the right team composition for the week.v
I'll come to you, provide all the materials needed and facilitate all four days. If needed, I can embed myself into your team as a Product Design expert. We'll work together to find five to six users to test by the fourth day. I'll build a high fidelity prototype and facilitate the user tests while the rest of the team observes and takes notes.
I'll deliver a digital summary report which includes a recap, top trends, action items and prioritized next steps to share with stakeholders. Finally, we'll have a follow-up meeting to ensure you're prepared to execute.Contact me
Whether users loved your solution, had mixed feelings about it or had a negative response to it, you now have the data to help you make the best decision on how to move forward.
Either, building the tested solution, running an Iteration Sprint or pivoting towards a product or solution that best solves your business challenges.
Tell me briefly about your challenge and I’ll schedule a 30-minute call so I can better understand your team, product and business to see if a Design Sprint is right for you.
Hi! I'm Maicol Parker-Chavez
I help tech companies become more efficient and better aligned; to quickly iterate on the riskiest challenges faced when developing a new product or feature so they can get to market faster with a tested and validated concept their users will love.
I’ve been a Product Designer for over 15 years, working with a handful of startups for the past five years and most recently concluding a two-year contract at Riot Games as a UX Designer. I began facilitating Design Sprints in 2014 and now focus solely on using this proven process to help bring better products into the world. I live in Playa del Rey with my wife and three furry kids.