Join me for a 3 hour workshop on Design Sprint Principles on Jan 26 with LAUX at Blankspaces.

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Helping LA Tech build better solutions, faster.


Design Sprints


Developed at Google, Design Sprints are the most efficient way to ensure you’re quickly solving the biggest product design challenges in your business.

I’ll work with you and your team to identify the highest priority challenge, decide on the best solutions and validate with real users, all in 4 days.

Why do a Design Sprint?
Instead of investing months of time and resources developing a product that may or may not be the right solution for your users, take 4 days and a tested process to remove uncertainty, maximize efficiency and quickly discover if your product or feature is worth building. Design Sprints give you the data to make the best decision on how to move forward.

"He helped us solve a large and ambiguous problem and discover issues within our solution in a week instead of months."
- Jean-Eric Khalife

Jean-Eric Khalife

Former Product Owner, Riot Games

Maicol is the go-to guy for Design Sprints. He helped us solve a large and ambiguous problem and discover issues within our solution in a week instead of months. We were able to pivot and solve it the right way and our users were very happy with our results. I would highly recommend EMsprint for anyone looking to develop the right product quickly.

Danny Mendoza

Founder, Together We Rise

When we were looking to identify a new market opportunity, we hired Maicol to help us validate before building. He designed a working prototype, lead user-tests with potential customers and then built out a clear strategy and roadmap for the entire project allowing us to be completely prepared to move forward.

Patrick Lu

Co-Founder & CEO, Playfull

Working with Maicol through two Design Sprints has fundamentally changed how we operate and build products. The process is a good framework for taking a complex environment, where you don't necessarily know what the problems are, and drilling down into what is important now to find good solutions that the team can agree on and have a really big impact. From now on the first part of our product development experience is going to be driven by Design Sprints.

Ford Davis

Product Manager, Assured Certificates

Maicol expertly lead us through 4 days of analysis, prototyping and user testing to refine our product and collect feedback on new design ideas. He helped us get the critical data we needed and translate user frustrations into useful features in order to take our product to the next level.

The founders of Playfull share their EMsprint experience


Companies using Design Sprints to innovate.

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What happens
in 4 days?

The Design Sprint is a trusted and structured process that puts you, your team and an expert facilitator (that’s me!) in a room to “work together, alone” for maximum efficiency.

The first two days are spent defining your products top challenge, generating as many solutions as possible and deciding on the solution you want to prototype and test.

How many people should be part of a Design Sprint?
I wanna know
Typically five to seven people give you the best results. Those people should be business, technical and human experts, such as your product, finance, engineering, design and customer disciplines.

Together we’ll create a high-fidelity interactive prototype that’s ready to test on day four, where I’ll facilitate the user tests while the rest of the team captures notes and insights that will validate or invalidate your solution.

Does everyone need to be there the full four days?
Ideally, everyone participates on days one, two and four with day one and two being the priority. If there is an important person who can’t commit to at least the first two days, they can come in for 15 minutes on the first day for an expert interview.

What’s the
exact outcome?

You’ll end the week with two tangible results. First, a user tested prototype that can easily be handed to a designer and engineer/developer to begin building the final product.

Second, a report that recaps the Design Sprint, giving you clear insights and trends from the user tests and next steps guiding you to launch, improve, or pivot.

Who builds the prototype?
Find out
I'll work with your existing design team or, if needed, build it for your team. Either way, you'll have a high fidelity prototype ready to test on the final day.

What's EMsprint's role in the Design Sprint


I'll work with stakeholders to understand the challenges, build a user map and help you identify the highest priority challenge to take into your Design Sprint. Together, we'll determine the right team composition for the week.


I'll come to you, provide all the materials needed and facilitate all four days. If needed, I can embed myself into your team as a Product Design expert. We'll work together to find five to six users to test by the fourth day. I'll build a high fidelity prototype and facilitate the user tests while the rest of the team observes and takes notes.


I'll deliver a which includes a recap, top trends, action items and prioritized next steps to share with stakeholders. Finally, we'll have a follow-up meeting to ensure you're prepared to execute.

Contact me

What's an Iteration Sprint?

Whether users loved your solution, had mixed feelings about it or had a negative response to it, you now have the data to help you make the best decision on how to move forward.

Sprint 1
Sprint 1
Sprint 2

Either, building the tested solution, running an Iteration Sprint or pivoting towards a product or solution that best solves your business challenges.

What does an Iteration Sprint look like?
Tell me now!
Day one is spent together as a team, reviewing the previous Design Sprint feedback. We’ll iterate on the parts of our existing solutions that didn’t test well so that we can remove any uncertainty. The prototype is refined over day two and three to get it closer to production assets and ready to test with users again by day four.

Get in touch!

Tell me briefly about your challenge and I’ll schedule a 30-minute call so I can better understand your team, product and business to see if a Design Sprint is right for you.

Thank you! Your submission has been received!
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Want to experience Design Sprint principles (for free!!!)?
To get a feel for doing a Design Sprint, I'll work with you and your team on a small challenge you’re currently facing. In 90 minutes, your team will align on a high priority problem, vote and decide on solutions and end with a clear list of high impact, low effort action items that your team can begin executing in the following days.

This one's on the house to provide you value from the start! Just fill out the contact form above. Thanks, and I look forward to working with you and your team soon.

A little about me

Hi! I'm Maicol Parker-Chavez

I help tech companies become more efficient and better aligned; to quickly iterate on the riskiest challenges faced when developing a new product or feature so they can get to market faster with a tested and validated concept their users will love.

I’ve been a Product Designer for over 15 years, working with a handful of startups for the past five years and most recently concluding a two-year contract at Riot Games as a UX Designer. I began facilitating Design Sprints in 2014 and now focus solely on using this proven process to help bring better products into the world. I live in Playa del Rey with my wife and three furry kids.



8601 Lincoln Blvd.
Los Angeles, CA 90045